Digital Marketing Manager

We are looking for an experienced  Digital Marketing Manager  to lead our online marketing efforts, drive revenue growth, and enhance our brand presence across multiple digital channels. The ideal candidate will have a strong background in  PPC advertising, social media advertising & website management  ensuring seamless execution of marketing strategies.

PPC & Paid Advertising

• Develop, implement, and optimize  PPC campaigns  across platforms such as Google Ads and Bing Ads.
• Conduct keyword research, A/B testing, and performance analysis to improve ad effectiveness.
• Manage  social media advertising  campaigns on Facebook, Instagram, LinkedIn, and other relevant platforms.
• Monitor budgets and allocate spending effectively to maximize ROI.

Social Media & Content Marketing

• Oversee  paid and organic social media strategies  to increase brand awareness and engagement.
• Plan and execute advertising campaigns tailored to different social media platforms.
• Collaborate with the content team to create compelling visuals and ad copy.
• Monitor and analyze campaign performance, making data-driven recommendations.

eBay & Online Auction Management

• Manage and optimize the  eBay store , including product listings, pricing strategies, and promotions.
• Conduct competitor analysis and implement strategies to enhance visibility and sales.
• Monitor eBay analytics to track performance and identify growth opportunities.
• Oversee  online auction management , ensuring proper listing, bidding strategies, and order fulfillment.
• Ensure compliance with eBay policies and best practices.

Gumtree & Facebook Marketplace Advertising

• Create and manage  Gumtree and Facebook Marketplace  listings to maximize reach and conversions.
• Develop promotional strategies for  classified ad platforms  to attract potential buyers.
• Optimize listings with compelling descriptions, high-quality images, and competitive pricing.
• Monitor engagement and respond to inquiries promptly to drive sales.

Website Management & SEO

• Oversee  website performance, user experience, and content updates .
• Work with developers and designers to ensure the website is optimized for conversions.
• Implement  SEO best practices , including keyword optimization, meta descriptions, and link-building strategies.
• Monitor Google Analytics and other tools to analyze traffic and engagement metrics.

General Digital Marketing & Analytics

• Track, report, and analyze website and campaign performance metrics.
• Implement  email marketing campaigns  to nurture leads and drive conversions.
• Stay up to date with industry trends and emerging digital marketing technologies.
• Provide monthly reports and insights to senior management on marketing activities and ROI.

Skills & Qualifications

• Proven experience in  PPC, website management & social media advertising.
• Strong understanding of Google Ads, Meta Ads, and other digital advertising platforms .
• Experience managing listings on  Gumtree, Facebook Marketplace, and other classified ad platforms .
• Proficiency in  Google Analytics, Google Tag Manager, and SEO tools .
• Experience managing and optimizing  e-commerce platforms and websites .
• Strong analytical skills with a data-driven mindset.
• Ability to multitask, meet deadlines, and manage budgets effectively.
• Excellent communication and collaboration skills.

Benefits

• Competitive salary and performance-based bonuses.
• Career growth opportunities in a dynamic and fast-paced environment.
• Paid holidays and additional benefits.

If you are a results-driven digital marketing professional with a passion for innovation and growth, we want to hear from you!  Apply now !

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